# Visibility

> SEO and GEO: so people find you on Google and in AI assistants’ answers.

A good website isn’t enough if nobody finds it. I set it up so people find you on Google and AI assistants can recommend you, and show you how to keep it that way.

## The problem

The site looks good, but nobody finds it on Google and AI assistants don’t know you exist.

## What you get

- Audit: where people look for you and what they find: You know where you stand and what’s missing before anything changes.
- Keywords and your customers’ questions: The copy answers what people actually type in.
- Technical SEO: speed, structure, sitemap, structured data: Google reads the site without errors and understands what it’s about.
- GEO: content AI assistants understand: ChatGPT, Claude or Perplexity can find and recommend you.
- Tracking in Google Search Console: You see what people search to find you and how it changes.
- A tailored SEO manual: You can write new articles and pages yourself so people find them.

## Why it matters

Most customers start with a search. If you’re not on Google’s first page, you barely exist for them. And more and more people skip the search and ask an AI assistant, which only recommends sites it understands. SEO and GEO are two sides of the same thing: a fast, clear website with straight answers.

## How we work

I start with an audit: where people look for you, what they find and what’s missing. Based on it I adjust the structure, copy and technical basics and set up tracking in Google Search Console. From you I need a short conversation about your customers and access to the site. At the end you get a manual so you can write new content yourself.

## FAQ

### What’s the difference between SEO and GEO?

SEO is optimisation for search engines like Google. GEO (generative engine optimisation) is the same for AI assistants like ChatGPT, Claude or Perplexity. Both rest on a fast, clear website with straight answers.

### Can you guarantee the top spot on Google?

No. Google decides the ranking and nobody honest can guarantee it. I guarantee the site will be technically sound and will answer what people search for.

### When will I see results?

The first changes usually show within a few weeks, settled results typically within a few months. It depends on the competition and where we start from.

### Does it work for a site you didn’t build?

I don’t take over or edit other people’s websites. I can give you an audit and a manual your web administrator can follow. If the site needs more than that, I’ll build a new one and carry over the content.

### How much does it cost?

I price it after the first meeting, based on scope. You get the price upfront, in writing.

## How it goes

1. **Audit**: I find out where people look for you, what they find and what’s missing.
2. **Changes**: I adjust the structure, copy and technical basics for Google and AI.
3. **Tracking and manual**: I set up tracking and hand over a manual for future content.
## Related work

- [MV Farma](https://tukast.cz/en/work/mvfarma/) (Honey farm, 2025): Website for a family honey farm from Nový Bydžov, plus a blog and a custom SEO manual.
- [Gatu](https://tukast.cz/en/work/gatu/) (Dental hygiene, 2025): Website for a family dental practice in Prague 8. Clear, with a focus on first impressions and easy booking.

## Contact

- E-mail: ahoj@tukast.cz
- Where: Prague, in person or online
- Reply time: As soon as possible